UNDENIABLY DAIRY


Dairy Management Inc. (which is funded by dairy farmers across the USA) tasked us with reminding Gen Z and young Millennials about the benefits of dairy products. We met our audience where they are on social channels with soft-sell content designed to entertain as much as inform. 


SUMMER DAIRY FLING 


For our summer campaign, we introduced Beau Vineman for a cringey, over-the-top invitation to enjoy your favorite dairy products. We created three hero videos that became more than a dozen short, snackable cutdowns optimized by channel to better align with our audience’s viewing habits.  

A few of my favorite cutdowns: 


The full-length videos:

 


THE DAIRY DETECTIVES 


Since our audience is somewhat skeptical of ads, we channeled that skepticism into a series of conspiracy-style, native-looking videos we dubbed “The Dairy Detectives.”

TikTok:






Agency: Manifest
CCO: Sacha Reeb || ACD/AD: Angela Kim || Video Production: Mitch Stomner (Manifest)


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