SEAFOOD WITH STANDARDS
When Red Lobster wanted to show that they they do more than pay lip service to sustainable sourcing, we helped bring their Seafood with Standards platform to life.
I wrote the TV spot that kicked off the campaign, highlighting their partnership with Seafood Watch.
It was so well received that it ran during the pre-game of Super Bowl LII.
I wrote the TV spot that kicked off the campaign, highlighting their partnership with Seafood Watch.
It was so well received that it ran during the pre-game of Super Bowl LII.
We were also tasked with building out the platform’s entire digital presence.
I was handed 50+ pages of sourcing information and asked to make it make sense to Red Lobster customers. I worked closely with our designers and UX team to turn a mountain of data (this was before AI) into an interactive section on the main Red Lobster website.
You can see the original landing page below, and I am proud to see that almost everything we made is still live here.
I was handed 50+ pages of sourcing information and asked to make it make sense to Red Lobster customers. I worked closely with our designers and UX team to turn a mountain of data (this was before AI) into an interactive section on the main Red Lobster website.
You can see the original landing page below, and I am proud to see that almost everything we made is still live here.
Agency: Publicis
ECD: Erica Roberts || ACD/AD: Lauren Pantano