Red Lobster is committed to sourcing seafood the right way, and they prove it by choosing to partner with programs like Seafood Watch.

In addition to promoting this partnership, Red Lobster asked us to take a mountain of sourcing information and distill it into a more guest-friendly format. Working closely with our UX team, we turned 30+ pages of text into a new section on their website.

You can see one of the Seafood With Standards pages below, and all of them live here.

Agency: Publicis
ECD: Erica Roberts || ACD/AD: Lauren Pantano

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