RED LOBSTER – SEAFOOD WITH STANDARDS
Red Lobster is committed to sourcing seafood the right way –
and they prove it by choosing to partner with programs like Seafood Watch.
In addition to promoting this partnership, Red Lobster asked us to take a mountain of sourcing information and distill it into a more guest-friendly format. Working closely with our UX team, we turned 30+ pages of text into a new section on their website. You can see an example of the Seafood With Standards pages below, and all of them live here.
ECD: Erica Roberts || ACD/AD: Lauren Pantano