Red Lobster asked us to evolve the look and feel of their communications, starting with their Crabfest event.

We decided to play up the craft of their kitchen with a more dramatically lit approach, playfully using multi-frames to show dishes being brought to life. The new look and feel came with a new declarative tagline – Now This is Seafood.

Social channels allowed us to give guests a more in-depth look at the craft that goes into Crabfest.

We created a Facebook Instant Experience where you could literally plumb the depths to see where each of the different crab species comes from and what each tastes like.

If you saw anything from Red Lobster in late 2017 or early 2018,  chances are my partner and I played a part in making it. 

Agency: Publicis
Production: MacGuffin
ECD: Jay Williams || ACD/AD: Lauren Pantano

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