RED LOBSTER

When Red Lobster decided that their overall look and feel could use some updating, we brought them the insight that seafood inherently feels more special to the average person than other options.

Starting with Crabfest, we helped them elevate the look and feel of their TV spots by playing up the craft of their kitchen with a more dramatically lit approach, and playfully use multi-frames to show dishes being brought to life.

The new look and feel also came with a new declarative tagline – “Now This is Seafood.”

Social channels allowed us to give guests a more in-depth look at the craft that goes into Crabfest.


We created a Facebook Instant Experience where you could literally plumb the depths to see where each of the different crab species comes from and what each tastes like.