PEPTO BISMOL
P&G asked us to beat the best-testing Pepto spot of all time, the Office Lineup.
Do you remember it?
Do you remember it?
So we did.
What we made became the best-testing Pepto spot of all-time.
We only made the one spot, but we sold and tested a larger campaign that personified the symptoms,
tailoring the song to fit the type of cuisine that was causing them.
We even won a Grammy* for the final spot!
*according to Nick Swardson
Agency: Publicis
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano || Production: Pet Gorilla
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano || Production: Pet Gorilla