P&G asked us to beat the best-testing Pepto spot of all time, the Office Lineup. You remember it?
We did. This became the best-testing Pepto spot of all-time:
We only made the one spot, but we sold and tested a larger campaign that personified the symptoms, tailoring the song to fit the type of cuisine that was causing them.
We even won a Grammy* for the final spot!
*according to Nick Swardson
Production: Pet Gorilla
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano