PEPTO BISMOL

P&G asked us to beat the best-testing Pepto spot of all time, the Office Lineup. You remember it? 

We did. This became the best-testing Pepto spot of all-time:



We only made the one spot, but we sold and tested a larger campaign that personified the symptoms, tailoring the song to fit the type of cuisine that was causing them.







We even won a Grammy* for the final spot!


*according to Nick Swardson



Agency: Publicis
Production: Pet Gorilla
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano


Mark
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