PEPTO BISMOL
P&G asked us to beat the best-testing Pepto spot of all time, the Office Lineup.
So we did.
What we made became the best-testing Pepto spot of all-time.
We even won a Grammy* for the final spot!
*according to a DM from comedian Nick Swardson
THE CONCEPT
We only made the one spot, but we sold and tested a larger campaign that personified the symptoms, tailoring the song style to fit the type of cuisine that was causing them. These animatics tested well, but ultimately the client didn’t love the idea of being inside people’s stomachs. You can’t win ‘em all.
Agency: Publicis
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano || Production: Pet Gorilla