PEPTO BISMOL


P&G asked us to beat their all-time best-testing Pepto spot, the Office Lineup.



We did. This is now the best-testing Pepto spot of all-time:



It could have been so much more. We originally sold and tested a campaign that personified the symptoms, tailoring the song and dance to fit the type of cuisine that was causing the problem.





At least we won a Grammy* for the final spot:


*according to Nick Swardson



Agency: Publicis
Production: Pet Gorilla
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano


Mark
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