P&G asked us to beat their all-time best-testing Pepto spot, the Office Lineup.
We did. This is now the best-testing Pepto spot of all-time:
It could have been so much more. We originally sold and tested a campaign that personified the symptoms, tailoring the song and dance to fit the type of cuisine that was causing the problem.
At least we won a Grammy* for the final spot:
*according to Nick Swardson
Production: Pet Gorilla
ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano