GATORADE – G SERIES LAUNCH
When Gatorade first introduced the new G Series, we were asked to make print ads informing coaches and trainers about how it could help their athletes.
![](https://freight.cargo.site/t/original/i/7c6ca3f94c5d13167c6be0eab0756a0a2fa9c1e05df4090f1b694a6f7236f5cc/CoachFinalFootball_900.png)
![](https://freight.cargo.site/t/original/i/f7f1db7bad74decc7e2e41056b6a30a091b07ef465fabdca0c38558a85eec63a/Coaches-Trainers-2_900.png)
GATORADE – EFFICACY ADS
When Vitamin Water ran ads attacking sports drinks with calories, we were asked to counter them with print ads that touted Gatorade's efficacy.
![](https://freight.cargo.site/t/original/i/5afa512ddadadb3a5282923490b6195492fe930e64c09b6b547b11cf70a02186/G02-efficacy-3_900.png)
![](https://freight.cargo.site/t/original/i/e4c46b4daf1de33f44d6993ce6a8efe896078b5e4d623398c08a0c9f505d3877/G02-efficacy-2_900.png)
Agency: TBWAChiatDay
CCO: Lee Clow || ECD: Rob Schwartz || GCD: Jimi Smith / Jayanta Jenkins || AD: Mike Palese
CCO: Lee Clow || ECD: Rob Schwartz || GCD: Jimi Smith / Jayanta Jenkins || AD: Mike Palese