GATORADE – G SERIES LAUNCH


When Gatorade first introduced the new G Series, we were asked to make print ads informing coaches and trainers about how it could help their athletes.





GATORADE – EFFICACY ADS


When Vitamin Water ran ads attacking sports drinks with calories, we were asked to counter them with print ads that touted Gatorade's efficacy.




Agency: TBWAChiatDay
CCO: Lee Clow || ECD: Rob Schwartz || GCD: Jimi Smith / Jayanta Jenkins || AD: Mike Palese


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