GATORADE
G SERIES LAUNCH
When Gatorade first introduced the new G Series, we were asked to make print ads specifically targeting coaches and trainers to explain how each product helps their athletes perform at their best.
EFFICACY PRINT ADS
When Vitamin Water ran ads attacking calories in sports drinks, Gatorade asked us to retort.
Agency: TBWAChiatDay
CCO: Lee Clow || ECD: Rob Schwartz || GCD: Jimi Smith / Jayanta Jenkins || AD: Mike Palese