GATORADE – G SERIES LAUNCH
When Gatorade first introduced the new G Series, we were asked to make print ads informing coaches and trainers about how it could help their athletes.
GATORADE – EFFICACY ADS
When Vitamin Water ran ads attacking sports drinks with calories, we were asked to counter them with print ads that touted Gatorade's efficacy.
Agency: TBWAChiatDay
CCO: Lee Clow || ECD: Rob Schwartz || GCD: Jimi Smith / Jayanta Jenkins || AD: Mike Palese