When Energizer launched a wireless charging pad, we set out to court tech-savvy early adopters. The video and web campaign resulted in a 616% increase in traffic (Q3 v. Q4 - 2010) to Energizer.com, and we nearly doubled the sales goals for the product in Q4 2010.

We created an entire section on Energizer.com to help explain the product.

We also made a video explaining the product and the technology in detail so that everyone – not just early adopters – could understand it.

Agency: TBWAChiatDay
ECD: Rob Schwartz || GCD: Jerry Gentile || CD: Michael Blaney || AD: Mike Palese

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