ENERGIZER INDUCTIVE CHARGER
When Energizer launched a wireless charging pad, we set out to court tech-savvy early adopters. The video and web campaign resulted in a 616% increase in traffic (Q3 v. Q4 - 2010) to Energizer.com, and we nearly doubled the sales goals for the product in Q4 2010.We created an entire section on Energizer.com to help explain the product.
![](https://freight.cargo.site/t/original/i/29a1dd1a17d9f93bd5e5ba4e58d9457f26818e1530808e0d6190356798dbc811/ENR-Inductive-Product-cargo_o.png)
![](https://freight.cargo.site/t/original/i/27534f3ddca8f9f4f621973d46443379e06550d283bf707ef72098f580744916/ENR-inductive-web_future-2cargo_o.png)
We also made a video explaining the product and the technology in detail so that everyone – not just early adopters – could understand it.
Agency: TBWAChiatDay
ECD: Rob Schwartz || GCD: Jerry Gentile || CD: Michael Blaney || AD: Mike Palese
ECD: Rob Schwartz || GCD: Jerry Gentile || CD: Michael Blaney || AD: Mike Palese