ENERGIZER
WIRELESS CHARGING PAD
Before wireless charging was everywhere, Energizer made one of the first universal charging pads. We set out to court savvy early adopters using the technology itself to explain how wireless charging was the future.
The video and web campaign resulted in a 616% increase in traffic to Energizer.com in one quarter, and we nearly doubled the product’s sales goal.
Plus, it stars the actor you might now recognize as “Doug” from the Limu Emu spots.
We created an interactive experience on Energizer.com to show all the features and reassure people that it would work with everything from iPhones to Blackberrys.
We also made a video explaining the product and the technology in detail so that everyone – not just early adopters – could understand it.
Agency: TBWAChiatDay
ECD: Rob Schwartz || GCD: Jerry Gentile || CD: Michael Blaney || AD: Mike Palese