COMMERCE BANK
Commerce Bank was using separate campaigns to speak to their various verticals.
We were asked to develop a unifying campaign that would resonate across their consumer, affluent, commercial, small business, retail, and wealth audiences – while landing on their overall brand promise: “Challenge Accepted.”
Our insight was simple: everyone has questions about money.
We positioned Commerce Bank as a trusted institution that would help find the answers that matter to you.
Using social listening, search data, and real questions from current customers, we tailored each creative execution with real questions from each audience for maximum impact.
Our TV spots earned one Silver and three Bronzes at the 2025 Telly Awards.
We were asked to develop a unifying campaign that would resonate across their consumer, affluent, commercial, small business, retail, and wealth audiences – while landing on their overall brand promise: “Challenge Accepted.”
Our insight was simple: everyone has questions about money.
We positioned Commerce Bank as a trusted institution that would help find the answers that matter to you.
Using social listening, search data, and real questions from current customers, we tailored each creative execution with real questions from each audience for maximum impact.
Our TV spots earned one Silver and three Bronzes at the 2025 Telly Awards.
FOR THE ANSWERS THAT MATTER
Commercial :30 TV
Print Ads - Commercial
Social Ads – Consumer
Social Ads – Commercial
All social ads linked to an article or financial solution page on CommerceBank.com that directly answered a posed question or to the revamped landing pages.
Main Landing Page
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Consumer Landing Page
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Commercial Landing Page
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Agency: Manifest
CCO: Sacha Reeb || ACD/AD: Angela Kim + Ben Eversmann || Production: JH Artists