Cheerwine, a cherry soda relatively unknown outside of the south, asked us to energize their existing fans and build excitement for a national roll-out.
To accomplish both objectives, we created a Cheerwine experience like no other: the Legendary Giveback with The Avett Brothers.
• 68 million media impressions with an audience reach of 1.5 million
• 32,000 sweepstake entries
• 25,000 new Facebook Fans
• Over $70,000 and over 21k hours donated to charity
We helped a lot of people while putting on one hell of a show, so of course the fans and the Avett's wanted to do it again the next year.
Here's their recap of the Legendary Giveback II:
ECD: Harry Woods, Gill Witt || AD: Dan Gearity, Eric Altbush || CW: Beavan Mahaney, Oliver Adriance, me