CHEERWINE
Cheerwine, a cherry soda relatively unknown outside of the south, asked us to energize their existing fans and build excitement for a national roll-out.
To accomplish both objectives, we created a Cheerwine experience that would celebrate their southern roots with nationwide appeal – a charity concert featuring The Avett Brothers.
The first Legendary Giveback with The Avett Brothers was such a smash hit that everyone involved wanted to do it all over again the next year.
The results proved that Cheerwine was ready to take the national stage:
To accomplish both objectives, we created a Cheerwine experience that would celebrate their southern roots with nationwide appeal – a charity concert featuring The Avett Brothers.
The first Legendary Giveback with The Avett Brothers was such a smash hit that everyone involved wanted to do it all over again the next year.
The results proved that Cheerwine was ready to take the national stage:
- 68 million media impressions with an audience reach of 1.5 million
- 32,000 sweepstake entries
- 25,000 new Facebook Fans
- Over $70,000 and over 21k hours donated
Agency: wwd&s
ECD: Harry Woods, Gill Witt || AD: Dan Gearity, Eric Altbush || CW: Beavan Mahaney, Oliver Adriance, Thomas Scaglione