https://thomasscaglione.com Scags' Ads Sun, 17 May 2026 19:44:02 +0000 https://thomasscaglione.com en https://thomasscaglione.com/Homepage Sat, 01 Sep 2018 18:57:06 +0000 Scags' Ads https://thomasscaglione.com/Homepage https://thomasscaglione.com/Google Sun, 17 May 2026 19:44:02 +0000 Scags' Ads https://thomasscaglione.com/Google <img width="477" height="460" width_o="477" height_o="460" data-src="https://freight.cargo.site/t/original/i/68c0d31e8c34e127d00fdbccc031faa83567feb90e2aad7234f4431e14057732/google-ios-app-icon-super-g-1747067362.png" data-mid="248413836" border="0" data-scale="99" src="https://freight.cargo.site/w/477/i/68c0d31e8c34e127d00fdbccc031faa83567feb90e2aad7234f4431e14057732/google-ios-app-icon-super-g-1747067362.png" /> GOOGLE Can you keep a secret? &nbsp; So can I.&nbsp; But I can tell you that what started as a 2-3 week naming and positioning exploration turned into almost 5 months of working across several different internal and external Google projects, in concert with Google Research, Google Ads, and Safer with Google teams.&nbsp; Much of the work we’ve done or are doing is either proprietary, non-disclosable, or otherwise classified. If you simply must know, I am happy to speak about my role and responsibilites without disclosing any specific initiatives.&nbsp; https://thomasscaglione.com/Undeniably-Dairy Mon, 24 Apr 2023 19:44:19 +0000 Scags' Ads https://thomasscaglione.com/Undeniably-Dairy <img width="940" height="940" width_o="940" height_o="940" data-src="https://freight.cargo.site/t/original/i/8048b65dfb1048eb1aaad00d9c1123a3d59bf9cca9e0f203f2383a061df6259d/undeniably-dairy-logo.png" data-mid="248413964" border="0" data-scale="83" src="https://freight.cargo.site/w/940/i/8048b65dfb1048eb1aaad00d9c1123a3d59bf9cca9e0f203f2383a061df6259d/undeniably-dairy-logo.png" /> UNDENIABLY DAIRY No, these are not the same people who brought you “Got Milk?” That’s the Dairy Processors Board. Undeniably Dairy is the public face of Dairy Management Inc. (DMI) – dairy farmers and distributors across the USA – and they needed help resonating with a younger audience. As both writer and Creative Director, I led a cross-disiplinary team that married strategic insights and performance data with creative concepts that spoke to Gen-Z and older Millennials.&nbsp; &nbsp; Over the course of 2 years, our work increased DMI’s year-over-year video views by 162% and contributed to over 600% growth in billings for the agency by continually earning the client’s trust. &nbsp; THE DAIRY DETECTIVES&nbsp; Faced with a Gen-Z audience that doesn’t want to be sold to, we created a series of conspiracy-style, native-looking TikTok videos that led with entertainment to sneak in dairy’s health benefits. We dubbed this series “The Dairy Detectives.” DAIRY FRIENDS WITH BENEFITS To educate our Gen-Z audience that lactose intolerance doesn’t mean you have to give up dairy entirely, we showed them that even sensitive stomachs can get along with low-lactose dairy products. These videos helped spike in-platform engagement on TikTok and Reels, with posting copy and an article on USDairy.com delivering educational details about lactose and how much is found in different foods. &nbsp; SUMMER DAIRY FLING&nbsp; For our summer campaign on Instagram, we introduced Beau Vineman for a cringey, over-the-top invitation to enjoy your favorite dairy products. We created three hero videos that became more than a dozen short, snackable cutdowns optimized by channel to better align with our audience’s viewing habits. &nbsp;A few favorite cutdowns:&nbsp; Agency: Manifest CCO: Sacha Reeb || CD/AD: Angela Kim + Gage Young&nbsp; || Video Production: Mitch Stomner (Manifest) https://thomasscaglione.com/Commerce-Bank Sun, 23 Jun 2024 17:20:37 +0000 Scags' Ads https://thomasscaglione.com/Commerce-Bank <img width="1094" height="965" width_o="1094" height_o="965" data-src="https://freight.cargo.site/t/original/i/9980bcce16368d9029ddf43d804d8090f8b1802dff4ed239432f2aaf220dd860/2017cbcagreen342with368stackednofdic.jpg" data-mid="248413968" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/9980bcce16368d9029ddf43d804d8090f8b1802dff4ed239432f2aaf220dd860/2017cbcagreen342with368stackednofdic.jpg" /> COMMERCE BANK Commerce Bank was using separate campaigns to speak to their various verticals.&nbsp; We were asked to develop a unifying campaign that would resonate across their consumer, affluent, commercial, small business, retail, and wealth audiences – while landing on their overall brand promise: “Challenge Accepted.”&nbsp; Our insight was simple: everyone has questions about money. We positioned Commerce Bank as a trusted institution that would help find the answers that matter to you.&nbsp;Using social listening, search data, and real questions from current customers, we tailored each creative execution with real questions from each audience for maximum impact.&nbsp; Our TV spots earned one Silver and three Bronzes at the 2025 Telly Awards. &nbsp; FOR THE ANSWERS THAT MATTER Consumer :30 TV Commercial :30 TV Print Ads - Commercial <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5409b32189bacbe1b02169a407c23410627b65cab074fc339d76bf5c048e986f/Commerce_CA_6_Commercial_Print_Commercial_v2.png" data-mid="213466970" border="0" src="https://freight.cargo.site/w/1000/i/5409b32189bacbe1b02169a407c23410627b65cab074fc339d76bf5c048e986f/Commerce_CA_6_Commercial_Print_Commercial_v2.png" /> <img width="2625" height="3375" width_o="2625" height_o="3375" data-src="https://freight.cargo.site/t/original/i/7e16a01ba4294fdaefbc41a933c937acb1759241659c573244980b1dbacb5338/Commerce_CA_6_Commercial_Print_Healthcare_v1.png" data-mid="213466973" border="0" src="https://freight.cargo.site/w/1000/i/7e16a01ba4294fdaefbc41a933c937acb1759241659c573244980b1dbacb5338/Commerce_CA_6_Commercial_Print_Healthcare_v1.png" /> <img width="2625" height="3375" width_o="2625" height_o="3375" data-src="https://freight.cargo.site/t/original/i/b638eaab18cc9a6c15b566c634c87d12c7f43c7f8cf8a88c618da8376a7cc187/Commerce_CA_6_Commercial_Print_Payments_v1.png" data-mid="213466972" border="0" src="https://freight.cargo.site/w/1000/i/b638eaab18cc9a6c15b566c634c87d12c7f43c7f8cf8a88c618da8376a7cc187/Commerce_CA_6_Commercial_Print_Payments_v1.png" /> Social Ads – Consumer <img width="864" height="1272" width_o="864" height_o="1272" data-src="https://freight.cargo.site/t/original/i/f11819d12bf21d6058a3204abeef8f9aa808d52ea1aaa9e2da98871bb1a4636f/Screenshot-2024-06-23-at-10.49.46PM.png" data-mid="213466874" border="0" src="https://freight.cargo.site/w/864/i/f11819d12bf21d6058a3204abeef8f9aa808d52ea1aaa9e2da98871bb1a4636f/Screenshot-2024-06-23-at-10.49.46PM.png" /> <img width="872" height="1306" width_o="872" height_o="1306" data-src="https://freight.cargo.site/t/original/i/01c5243f00c4d3aa4a819e18e338e6aa8d74b54295a7dfe653158f6ab1af1b9b/Screenshot-2024-06-23-at-10.42.00PM.png" data-mid="213466819" border="0" data-scale="98" src="https://freight.cargo.site/w/872/i/01c5243f00c4d3aa4a819e18e338e6aa8d74b54295a7dfe653158f6ab1af1b9b/Screenshot-2024-06-23-at-10.42.00PM.png" /> Social Ads – Commercial <img width="1090" height="1454" width_o="1090" height_o="1454" data-src="https://freight.cargo.site/t/original/i/2722b9555d1576fbc2b3fce476e2a9a9c66ed7b780fd224ba9e7ff9fd85b6c6b/Screenshot-2024-06-23-at-10.39.33PM.png" data-mid="213466820" border="0" src="https://freight.cargo.site/w/1000/i/2722b9555d1576fbc2b3fce476e2a9a9c66ed7b780fd224ba9e7ff9fd85b6c6b/Screenshot-2024-06-23-at-10.39.33PM.png" /> <img width="1092" height="1450" width_o="1092" height_o="1450" data-src="https://freight.cargo.site/t/original/i/1d534eef2060789b0091988ed5f23c0f232fa4116a4d903f37170162907e963e/Screenshot-2024-06-23-at-10.39.48PM.png" data-mid="213466822" border="0" src="https://freight.cargo.site/w/1000/i/1d534eef2060789b0091988ed5f23c0f232fa4116a4d903f37170162907e963e/Screenshot-2024-06-23-at-10.39.48PM.png" /> All social ads linked to an article or financial solution page on CommerceBank.com that directly answered a posed question.&nbsp; Main Landing Page <img width="1572" height="1680" width_o="1572" height_o="1680" data-src="https://freight.cargo.site/t/original/i/ef2a8095b7b47e432680dd315c10f32daaea2d6b81a5ef783cabbbd6b2b6dc3e/screencapture-commercebank-challengeaccepted-2024-06-23-16_37_48.png" data-mid="213466990" border="0" src="https://freight.cargo.site/w/1000/i/ef2a8095b7b47e432680dd315c10f32daaea2d6b81a5ef783cabbbd6b2b6dc3e/screencapture-commercebank-challengeaccepted-2024-06-23-16_37_48.png" /> Consumer Landing Page <img width="1572" height="2814" width_o="1572" height_o="2814" data-src="https://freight.cargo.site/t/original/i/e4679c18dd2277a999a85398670140cff06bc54179e3da159b60850c51c9c1cc/screencapture-commercebank-challengeaccepted-manage-your-finances-2024-06-23-16_49_07.png" data-mid="213466989" border="0" src="https://freight.cargo.site/w/1000/i/e4679c18dd2277a999a85398670140cff06bc54179e3da159b60850c51c9c1cc/screencapture-commercebank-challengeaccepted-manage-your-finances-2024-06-23-16_49_07.png" /> Commercial Landing Page <img width="1572" height="1577" width_o="1572" height_o="1577" data-src="https://freight.cargo.site/t/original/i/fd6fcb10d109da0135ad66f01f47914bedb375aa9d640d7535ffcfd2ba21ca55/screencapture-commercebank-challengeaccepted-solutions-for-your-business-2024-06-23-16_49_36.png" data-mid="213466987" border="0" src="https://freight.cargo.site/w/1000/i/fd6fcb10d109da0135ad66f01f47914bedb375aa9d640d7535ffcfd2ba21ca55/screencapture-commercebank-challengeaccepted-solutions-for-your-business-2024-06-23-16_49_36.png" /> Agency: ManifestCCO: Sacha Reeb || ACD/AD: Angela Kim + Ben Eversmann ||&nbsp; Production: JH Artists https://thomasscaglione.com/Paper-Packaging Sat, 01 Sep 2018 16:30:16 +0000 Scags' Ads https://thomasscaglione.com/Paper-Packaging <img width="504" height="256" width_o="504" height_o="256" data-src="https://freight.cargo.site/t/original/i/3b99236fc7154913ba21b9d9a3bda6e7548774b21224cca65ef5bced8350690a/ppb_logo_white.png" data-mid="248413977" border="0" data-scale="100" src="https://freight.cargo.site/w/504/i/3b99236fc7154913ba21b9d9a3bda6e7548774b21224cca65ef5bced8350690a/ppb_logo_white.png" /> PAPER &amp; PACKAGING Research shows that paper helps people be more productive, efficient and successful, which is why the Paper and Packaging Board was established to advocate for US companies that make paper-based products. Over the course of several years, we were given the opportunity to work with them on a variety of initiatives spanning every medium and type of content. BE A FORCE FOR NATURE&nbsp; Paper is more sustainable than most people think. Paper is not only the most recycled material (more than aluminum, plastic and metal combined), but the paper industry also helps plant twice as many trees as they use, with most coming from family-owned tree farms who take pride in caring for their land. To get these messages out, I spearheaded a team that created an interactive online experience, editorial content for howlifeunfolds.com and cross-platform videos. It’s not every day that presenting a parody of a Jay-Z hit – “99 Problems (but Paper Ain’t One)” – leads to co-writing an original rap song.&nbsp; PAPERING YOUR WAY TO THE TOP To demonstrate how paper can help you be more successful in any field, we created a video series called “Papering Your Way to the Top.” Sir Richard Branson, who inspired this idea, never got back to us. Fortunately, David Sax and my brother did. The social cutdowns provided a way for us to make the lessons actionable for our audience. These proved to be the perfect complement to the articles and downloadables we also produced.&nbsp; <img width="998" height="294" width_o="998" height_o="294" data-src="https://freight.cargo.site/t/original/i/85a04ca40236299eace4ccb1a351993b035591326621e88d66de70ffa98967cd/Screen-Shot-2021-05-30-at-3.06.50-PM.png" data-mid="109937473" border="0" src="https://freight.cargo.site/w/998/i/85a04ca40236299eace4ccb1a351993b035591326621e88d66de70ffa98967cd/Screen-Shot-2021-05-30-at-3.06.50-PM.png" /> <img width="1004" height="336" width_o="1004" height_o="336" data-src="https://freight.cargo.site/t/original/i/1074d9c257e00f9dc7cbcbe1719f8eeab41228460d0a069a7f36382aa84f8823/Screen-Shot-2021-05-30-at-3.04.17-PM.png" data-mid="109937471" border="0" src="https://freight.cargo.site/w/1000/i/1074d9c257e00f9dc7cbcbe1719f8eeab41228460d0a069a7f36382aa84f8823/Screen-Shot-2021-05-30-at-3.04.17-PM.png" /> <img width="1003" height="290" width_o="1003" height_o="290" data-src="https://freight.cargo.site/t/original/i/d72e060eb4661a807c7ba1730cf3457ebf99b502980b58245d93dd15ab599c33/Screen-Shot-2021-05-30-at-2.39.15-PM.png" data-mid="109942503" border="0" src="https://freight.cargo.site/w/1000/i/d72e060eb4661a807c7ba1730cf3457ebf99b502980b58245d93dd15ab599c33/Screen-Shot-2021-05-30-at-2.39.15-PM.png" /> POWERED BY PAPER&nbsp; When Mental Floss decided to return to their roots with a comeback to print, we had 15 pages to show how paper turbocharges learning. From the manifesto on the inside cover to our call to arms on the back cover, our posters and articles laid out how reading from and writing on paper improves comprehension, attention, and retention. It was a rewarding team effort that we pulled off in a month and ended up being named as a finalist&nbsp;in Digiday’s 2020 Content Marketing Awards. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/306d00eb8723f59b972b2a7328af260aca6241923ee8a26f97f16e20b0174fa9/front-cover.jpg" data-mid="109947828" border="0" src="https://freight.cargo.site/w/1000/i/306d00eb8723f59b972b2a7328af260aca6241923ee8a26f97f16e20b0174fa9/front-cover.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/45fbc49192e73918cf3fe43504bb07ec4f5a545b4960a75f3cc9fd58c85b7356/manifesto.jpg" data-mid="109947827" border="0" src="https://freight.cargo.site/w/1000/i/45fbc49192e73918cf3fe43504bb07ec4f5a545b4960a75f3cc9fd58c85b7356/manifesto.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/9a7c300887b3947a59c64fb8659093bf9faf087f752844b9a8dddc4f10a9ff7a/write.jpg" data-mid="109947826" border="0" src="https://freight.cargo.site/w/1000/i/9a7c300887b3947a59c64fb8659093bf9faf087f752844b9a8dddc4f10a9ff7a/write.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/08af61199e93c658463f3dca703ea8e37161cef4e2ef8e6cd37f0af4df9f9bad/takingnotes.jpg" data-mid="109947825" border="0" src="https://freight.cargo.site/w/1000/i/08af61199e93c658463f3dca703ea8e37161cef4e2ef8e6cd37f0af4df9f9bad/takingnotes.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e6f23f9bcdcef5fc65be036b62bf675553f4c392f124f3c8f2d705a2187c0fdf/Read.jpg" data-mid="109947824" border="0" src="https://freight.cargo.site/w/1000/i/e6f23f9bcdcef5fc65be036b62bf675553f4c392f124f3c8f2d705a2187c0fdf/Read.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a47f9791e779c3ed8d8a28fcb01372e2b259d831d68b7dc082d1c573280d0e74/focus.jpg" data-mid="109947823" border="0" src="https://freight.cargo.site/w/1000/i/a47f9791e779c3ed8d8a28fcb01372e2b259d831d68b7dc082d1c573280d0e74/focus.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d55aff68fb35c23a590a7f78b82aea1c73fa49f20b649961e28a62a535353250/doodle.jpg" data-mid="109947822" border="0" src="https://freight.cargo.site/w/1000/i/d55aff68fb35c23a590a7f78b82aea1c73fa49f20b649961e28a62a535353250/doodle.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b65567466dba8adac20de683535860e31fcf8250cd8358b19ca4e4d0faf42501/backcover.jpg" data-mid="109947829" border="0" src="https://freight.cargo.site/w/1000/i/b65567466dba8adac20de683535860e31fcf8250cd8358b19ca4e4d0faf42501/backcover.jpg" /> &nbsp; The artwork made some fun digital assets and enabled us to extend #poweredbypaper online. &nbsp; Instagram Story: <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2bbe234c1b8cd8d767310b0d650739e477bc106ac5c1c25356764738f9097875/Doodle_Instagram_Story_Frame2.jpg" data-mid="109879270" border="0" src="https://freight.cargo.site/w/1000/i/2bbe234c1b8cd8d767310b0d650739e477bc106ac5c1c25356764738f9097875/Doodle_Instagram_Story_Frame2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f28880fedd8529b29ad2b78df218898a350b36013a00d27d9bf194d8e95366af/Doodle_Instagram_Story_Frame1.jpg" data-mid="109879269" border="0" src="https://freight.cargo.site/w/1000/i/f28880fedd8529b29ad2b78df218898a350b36013a00d27d9bf194d8e95366af/Doodle_Instagram_Story_Frame1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/929127d39c69d4bf06ff7ee03a106934b66e1a5b758ca9c97d28af34c3373026/Doodle_Instagram_Story_Frame3.jpg" data-mid="109879268" border="0" src="https://freight.cargo.site/w/1000/i/929127d39c69d4bf06ff7ee03a106934b66e1a5b758ca9c97d28af34c3373026/Doodle_Instagram_Story_Frame3.jpg" /> Facebook and LinkedIn:&nbsp; <img width="1274" height="285" width_o="1274" height_o="285" data-src="https://freight.cargo.site/t/original/i/8c12bb36bac30dae2dc201e08fc6b4d0347aad845521f0f84ba9a3461ce6c6c1/IMG_5001.PNG" data-mid="109973444" border="0" src="https://freight.cargo.site/w/1000/i/8c12bb36bac30dae2dc201e08fc6b4d0347aad845521f0f84ba9a3461ce6c6c1/IMG_5001.PNG" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/a997e485f01b655685c357b2b16399dd954bd075679177a928f8785dbb88d2b7/Manifesto_Facebook.gif" data-mid="109869888" border="0" src="https://freight.cargo.site/w/1000/i/a997e485f01b655685c357b2b16399dd954bd075679177a928f8785dbb88d2b7/Manifesto_Facebook.gif" /> <img width="1249" height="291" width_o="1249" height_o="291" data-src="https://freight.cargo.site/t/original/i/d4785143f37a8082cbc9416f6e6247a172fb28b3c977d50cc450268c5cb20810/IMG_4998.PNG" data-mid="109973446" border="0" src="https://freight.cargo.site/w/1000/i/d4785143f37a8082cbc9416f6e6247a172fb28b3c977d50cc450268c5cb20810/IMG_4998.PNG" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/21518d3642e299c335a551e2fd11ce8e60957ca989a4f82876eced587682fad5/NoteTaking_Facebook.gif" data-mid="109948511" border="0" src="https://freight.cargo.site/w/1000/i/21518d3642e299c335a551e2fd11ce8e60957ca989a4f82876eced587682fad5/NoteTaking_Facebook.gif" /> GREAT UNBOXINGS&nbsp; &nbsp; Why are unboxing videos so popular? Because paper adds a tacile and visceral element of discovery to whatever product is being opened. We wanted to show people how much thought and design goes into creating every package – and every unboxing experience – with a video series called “Opening Up.”&nbsp; In addition to giving everyday people more insight into packaging design, we used the three hero videos to create B2B social cutdowns that touted the benefits of paper packaging.&nbsp; While researching all things unboxing, we came across a lot of interesting facts that we turned into fun social objects. &nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/762fe9fabe8fc1cee7d1a756d0a60fe3c1810a879fd06a3bebf84e09306e306a/UnboxingTheFacts_ToyHallFame.gif" data-mid="109957303" border="0" src="https://freight.cargo.site/w/600/i/762fe9fabe8fc1cee7d1a756d0a60fe3c1810a879fd06a3bebf84e09306e306a/UnboxingTheFacts_ToyHallFame.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/c44c293361d290f464344ccef9ef42ccf39979c2a6b4a4f8e56c039f07c972fa/20190816_Cereal_Timeline.gif" data-mid="109957394" border="0" src="https://freight.cargo.site/w/600/i/c44c293361d290f464344ccef9ef42ccf39979c2a6b4a4f8e56c039f07c972fa/20190816_Cereal_Timeline.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/53944fc20ff489de65b1ea7e2903101a451be2fb8b842b9aabf1bf5b0d758aed/UnboxingTheFacts_Cats.gif" data-mid="109957308" border="0" src="https://freight.cargo.site/w/600/i/53944fc20ff489de65b1ea7e2903101a451be2fb8b842b9aabf1bf5b0d758aed/UnboxingTheFacts_Cats.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a535cbe0ed322e0605c81b4313b6ae26f854773545d8dfee6f808444cf749ad7/20190816_HLU_Blueberry_Timeline.gif" data-mid="109957393" border="0" src="https://freight.cargo.site/w/600/i/a535cbe0ed322e0605c81b4313b6ae26f854773545d8dfee6f808444cf749ad7/20190816_HLU_Blueberry_Timeline.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ec3740bbcc63eb827e47b4f6feaeea8ea265142576ee26c7f9c391f5b3b94783/UnboxingTheFacts_MoreThan92.gif" data-mid="109957307" border="0" src="https://freight.cargo.site/w/600/i/ec3740bbcc63eb827e47b4f6feaeea8ea265142576ee26c7f9c391f5b3b94783/UnboxingTheFacts_MoreThan92.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a523964d5ef785098bf614e8473b9fd34e1f9ab1cae5082eb399e67b5d9556e8/20190816_Jewelry_Timeline.gif" data-mid="109957392" border="0" src="https://freight.cargo.site/w/600/i/a523964d5ef785098bf614e8473b9fd34e1f9ab1cae5082eb399e67b5d9556e8/20190816_Jewelry_Timeline.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0057acb2cde6c6621fa1c6b7e8b89acd3c0ec3246007a5c03126d99db638bb5f/UnboxingTheFacts_SustainablePackaging.gif" data-mid="109957304" border="0" src="https://freight.cargo.site/w/600/i/0057acb2cde6c6621fa1c6b7e8b89acd3c0ec3246007a5c03126d99db638bb5f/UnboxingTheFacts_SustainablePackaging.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/cc577502c63ee4466d4ecbbae780a471316d1c2ccf979be27571e082302ce194/UnboxingTheFacts_SoldInBoxes.gif" data-mid="109957305" border="0" src="https://freight.cargo.site/w/600/i/cc577502c63ee4466d4ecbbae780a471316d1c2ccf979be27571e082302ce194/UnboxingTheFacts_SoldInBoxes.gif" /> Agency: ManifestGCD: Eva Heinzen, John Hobbs || ACD/AD: Michele Underwood, Angela Kim || Editorial: Autumn Whitfield-Madrano, Lisa ZimmermanProduction: JH Artist Group, In-House, et al. https://thomasscaglione.com/Seafood-with-Standards Tue, 22 May 2018 18:50:44 +0000 Scags' Ads https://thomasscaglione.com/Seafood-with-Standards <img width="400" height="368" width_o="400" height_o="368" data-src="https://freight.cargo.site/t/original/i/fe9e0b4ad7aa31884b75fdd719e96c42a9ad6172e5163fa9956c86509fd74b84/Red_Lobster_Seafood_with_Standards.jpg" data-mid="248414002" border="0" data-scale="100" src="https://freight.cargo.site/w/400/i/fe9e0b4ad7aa31884b75fdd719e96c42a9ad6172e5163fa9956c86509fd74b84/Red_Lobster_Seafood_with_Standards.jpg" /> SEAFOOD WITH STANDARDS When Red Lobster wanted to show that they they do more than pay lip service to sustainable sourcing, we helped bring their Seafood with Standards platform to life. I wrote the TV spot that kicked off the campaign, highlighting their partnership with Seafood Watch. It was so well received that it ran during the pre-game of Super Bowl LII. &nbsp; We were also tasked with building out the platform’s entire digital presence. I was handed 50+ pages of sourcing information and asked to make it make sense to Red Lobster customers.&nbsp; I worked closely with our designers and UX team to turn a mountain of data (this was before AI) into an interactive section on the main Red Lobster website. You can see the original landing page below, and I am proud to see that almost everything we made is still live here. <img width="1177" height="6408" width_o="1177" height_o="6408" data-src="https://freight.cargo.site/t/original/i/f21e0a44094631181621a2840eb897546893ad8e2efb1813215f6bbae23e7d8e/screencapture-redlobster-our-story-seafood-with-standards-our-beliefs-2018-05-22-14_23_11.png" data-mid="23361018" border="0" src="https://freight.cargo.site/w/1000/i/f21e0a44094631181621a2840eb897546893ad8e2efb1813215f6bbae23e7d8e/screencapture-redlobster-our-story-seafood-with-standards-our-beliefs-2018-05-22-14_23_11.png" /> Agency: Publicis ECD: Erica Roberts || ACD/AD: Lauren Pantano https://thomasscaglione.com/Red-Lobster Thu, 07 Sep 2017 08:05:26 +0000 Scags' Ads https://thomasscaglione.com/Red-Lobster <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/82343e13a0bd46ead047cb7b48951d6da62ef21a7b79ad37e5d6f25887125734/Red-Lobster-Emblem.png" data-mid="248414047" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/82343e13a0bd46ead047cb7b48951d6da62ef21a7b79ad37e5d6f25887125734/Red-Lobster-Emblem.png" /> RED LOBSTER If you saw anything from Red Lobster in 2017 or 2018, chances are my partner and I played a part in making it. CRABFEST When Red Lobster decided that their overall look and feel could use some updating, we brought them the insight that seafood inherently feels more special to the average person than other options. Starting with Crabfest, we helped them elevate the look and feel of their TV spots by playing up the craft of their kitchen with a more dramatically lit approach, and playfully use multi-frames to show dishes being brought to life. The new look and feel also came with a new declarative tagline – “Now This is Seafood.” Social channels allowed us to give guests a more in-depth look at the craft that goes into Crabfest. We created a Facebook Instant Experience where you could literally plumb the depths to see where each of the different crab species comes from and what each tastes like. <img width="550" height="795" width_o="550" height_o="795" data-src="https://freight.cargo.site/t/original/i/d91439c0d817193553162a7711430cde117450b8b8869794348fe336af74c89b/Canvas_iphone_2.gif" data-mid="23361024" border="0" src="https://freight.cargo.site/w/550/i/d91439c0d817193553162a7711430cde117450b8b8869794348fe336af74c89b/Canvas_iphone_2.gif" /> Agency: Publicis ECD: Jay Williams || ACD/AD: Lauren Pantano || Production: MacGuffin Films https://thomasscaglione.com/Gatorade Fri, 19 Mar 2010 02:19:33 +0000 Scags' Ads https://thomasscaglione.com/Gatorade <img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/9025a311e22327945197ce5606bd2a0af710db91e6a9d1efa1241502f3ac79ef/Gatorade-Emblem-700x394.png" data-mid="248414060" border="0" data-scale="100" src="https://freight.cargo.site/w/700/i/9025a311e22327945197ce5606bd2a0af710db91e6a9d1efa1241502f3ac79ef/Gatorade-Emblem-700x394.png" /> &nbsp; GATORADE G SERIES LAUNCH When Gatorade first introduced the new G Series, we were asked to make print ads specifically targeting coaches and trainers to explain how each product helps their athletes perform at their best.&nbsp; <img width="900" height="1228" width_o="900" height_o="1228" data-src="https://freight.cargo.site/t/original/i/7c6ca3f94c5d13167c6be0eab0756a0a2fa9c1e05df4090f1b694a6f7236f5cc/CoachFinalFootball_900.png" data-mid="213467871" border="0" src="https://freight.cargo.site/w/900/i/7c6ca3f94c5d13167c6be0eab0756a0a2fa9c1e05df4090f1b694a6f7236f5cc/CoachFinalFootball_900.png" /> <img width="900" height="1165" width_o="900" height_o="1165" data-src="https://freight.cargo.site/t/original/i/f7f1db7bad74decc7e2e41056b6a30a091b07ef465fabdca0c38558a85eec63a/Coaches-Trainers-2_900.png" data-mid="213467851" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/f7f1db7bad74decc7e2e41056b6a30a091b07ef465fabdca0c38558a85eec63a/Coaches-Trainers-2_900.png" /> EFFICACY PRINT ADS When Vitamin Water ran ads attacking calories in sports drinks, Gatorade asked us to retort.&nbsp; <img width="900" height="1165" width_o="900" height_o="1165" data-src="https://freight.cargo.site/t/original/i/5afa512ddadadb3a5282923490b6195492fe930e64c09b6b547b11cf70a02186/G02-efficacy-3_900.png" data-mid="213467894" border="0" src="https://freight.cargo.site/w/900/i/5afa512ddadadb3a5282923490b6195492fe930e64c09b6b547b11cf70a02186/G02-efficacy-3_900.png" /> <img width="900" height="1165" width_o="900" height_o="1165" data-src="https://freight.cargo.site/t/original/i/e4c46b4daf1de33f44d6993ce6a8efe896078b5e4d623398c08a0c9f505d3877/G02-efficacy-2_900.png" data-mid="213467893" border="0" src="https://freight.cargo.site/w/900/i/e4c46b4daf1de33f44d6993ce6a8efe896078b5e4d623398c08a0c9f505d3877/G02-efficacy-2_900.png" /> Agency: TBWAChiatDay CCO: Lee Clow || ECD: Rob Schwartz || GCD: Jimi Smith / Jayanta Jenkins || AD: Mike Palese https://thomasscaglione.com/Pepto-Bismol Wed, 16 Nov 2016 16:45:21 +0000 Scags' Ads https://thomasscaglione.com/Pepto-Bismol <img width="265" height="211" width_o="265" height_o="211" data-src="https://freight.cargo.site/t/original/i/a663d2fcf40839342ae7aff517eede6886ca29683ff79bcf7548085218270084/peptologo.png" data-mid="248414069" border="0" data-scale="75" src="https://freight.cargo.site/w/265/i/a663d2fcf40839342ae7aff517eede6886ca29683ff79bcf7548085218270084/peptologo.png" /> PEPTO BISMOL P&amp;G asked us to beat the best-testing Pepto spot of all time, the Office Lineup. <img width="320" height="241" width_o="320" height_o="241" data-src="https://freight.cargo.site/t/original/i/f36a29b18a6b712223c55d1d5be2c02661136d1cceb734a37f62186cf2030b8d/Office_Lineup.gif" data-mid="23361037" border="0" src="https://freight.cargo.site/w/320/i/f36a29b18a6b712223c55d1d5be2c02661136d1cceb734a37f62186cf2030b8d/Office_Lineup.gif" /> So we did. What we made became the best-testing Pepto spot of all-time.&nbsp; We even won a Grammy* for the final spot! *according to a DM from comedian Nick Swardson THE CONCEPT&nbsp; We only made the one spot, but we sold and tested a larger campaign that personified the symptoms, tailoring the song style to fit the type of cuisine that was causing them. These animatics tested well, but ultimately the client didn’t love the idea of being inside people’s stomachs. You can’t win ‘em all.&nbsp; Agency: Publicis ECD: Joe Johnson || CD: J. Filgate || AD: Lauren Pantano ||&nbsp;Production: Pet Gorilla https://thomasscaglione.com/Crest-Oral-B Mon, 14 Dec 2015 03:33:55 +0000 Scags' Ads https://thomasscaglione.com/Crest-Oral-B <img width="200" height="200" width_o="200" height_o="200" data-src="https://freight.cargo.site/t/original/i/90a6396cc9642f5c7eb57accecb5eb9b39b2b3418f29bca907fa66c2520d8ff2/1631355912785.jpg" data-mid="248414074" border="0" data-scale="69" src="https://freight.cargo.site/w/200/i/90a6396cc9642f5c7eb57accecb5eb9b39b2b3418f29bca907fa66c2520d8ff2/1631355912785.jpg" /> CREST + ORAL-B STAR WARS PARTNERSHIP&nbsp; We were asked to make coupon social posts for a Star Wars collaboration. But being the huge nerd that I am, we overdelivered. I was told these were some of the best performing assets that ever. <img width="500" height="530" width_o="500" height_o="530" data-src="https://freight.cargo.site/t/original/i/baa57b7ffe31c84e1a6e892b653af882757fe830213c646ccbc75b3659f66eab/SWD_Smile_post_yoda.jpg" data-mid="23361044" border="0" src="https://freight.cargo.site/w/500/i/baa57b7ffe31c84e1a6e892b653af882757fe830213c646ccbc75b3659f66eab/SWD_Smile_post_yoda.jpg" /> <img width="500" height="530" width_o="500" height_o="530" data-src="https://freight.cargo.site/t/original/i/cfb3dd2139953ba0a8a371a39e8f841ecabcb3e3ee1c2ab61a7ad6f94b4e4b7f/SWD_Smile_post_Chewie-copy-2.jpg" data-mid="23361043" border="0" src="https://freight.cargo.site/w/500/i/cfb3dd2139953ba0a8a371a39e8f841ecabcb3e3ee1c2ab61a7ad6f94b4e4b7f/SWD_Smile_post_Chewie-copy-2.jpg" /> <img width="500" height="530" width_o="500" height_o="530" data-src="https://freight.cargo.site/t/original/i/03e93a0854165b31b5f7d9f0ec08de6d21892cfb7e89edf5571935ce3d3fba4a/SWD_Smile_post_greedo.jpg" data-mid="23361042" border="0" src="https://freight.cargo.site/w/500/i/03e93a0854165b31b5f7d9f0ec08de6d21892cfb7e89edf5571935ce3d3fba4a/SWD_Smile_post_greedo.jpg" /> <img width="500" height="419" width_o="500" height_o="419" data-src="https://freight.cargo.site/t/original/i/06f6b1498ec3c26f2e3579f037a6812d57ca21a13f50f4820fa59a655cc7328b/C-OB_SW_twit_quips_cargo.jpg" data-mid="23361040" border="0" src="https://freight.cargo.site/w/500/i/06f6b1498ec3c26f2e3579f037a6812d57ca21a13f50f4820fa59a655cc7328b/C-OB_SW_twit_quips_cargo.jpg" /> <img width="800" height="363" width_o="800" height_o="363" data-src="https://freight.cargo.site/t/original/i/ce9a878378584682d01b894621862af49977945c119fb0f04750b888f5f2c4b8/SW_Carousel_2_8.jpg" data-mid="23361050" border="0" src="https://freight.cargo.site/w/800/i/ce9a878378584682d01b894621862af49977945c119fb0f04750b888f5f2c4b8/SW_Carousel_2_8.jpg" /> This facebook carousel post is somehow still&nbsp;live here. Agency: Publicis NY CD: Bertrand Garbassi &amp; Jan Rudin || AD: Lauren Pantano &amp; Kat Viola